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99ccc4d103
warmseal-roofing/SEO-OVERHAUL-SUMMARY.md
Mark 99ccc4d103 feat: Comprehensive SEO overhaul for Warmseal Roofing website 
- Updated page titles, descriptions, and keywords across all main pages to enhance local SEO targeting "roofer in Accrington".
- Implemented advanced Schema.org structured data for improved search engine visibility, including local business schema and page-specific schemas.
- Created a new local business schema file to encapsulate detailed business information and service offerings.
- Added a robots.txt file to optimize crawler access and protect sensitive directories.
- Updated sitemap with change frequencies and priorities for better crawling efficiency.
- Fixed various typos in URLs and standardized variable naming for consistency.
- Enhanced technical SEO with improved site architecture and structured data integration.
2025-06-30 09:28:08 +01:00

6.6 KiB
Raw Blame History

Warmseal Roofing - SEO Overhaul Summary

Completed SEO Improvements

1. Page-Specific Meta Data Optimization

All pages have been updated with improved, targeted meta descriptions and keywords that include "roofer in Accrington":

Home Page (index.php)

  • Title: "Professional Roofing Services | Roofer in Accrington"
  • Description: Leading roofer in Accrington, Lancashire with comprehensive service area coverage
  • Keywords: Focused on local SEO with "roofer in accrington", service-specific terms

About Page (about.php)

  • Title: "About Warmseal Roofing | Trusted Roofer in Accrington"
  • Description: Emphasizes trust, experience, and local presence
  • Keywords: Trust signals and local establishment keywords

Services Page (services.php)

  • Title: "Roofing Services | Expert Roofer in Accrington"
  • Description: Comprehensive service overview with location targeting
  • Keywords: Service-specific with local geo-targeting

Roof Repairs (roof-repairs.php)

  • Title: "Expert Roof Repairs | Emergency Roofer in Accrington"
  • Description: Emergency services focus with urgency keywords
  • Keywords: Emergency-focused with local targeting

Roofing Solutions (roofing-solutions.php)

  • Title: "New Roof Installation | Roofing Solutions Accrington"
  • Description: New installation focus with material variety
  • Keywords: Installation-focused with material types

Roofline Services (roofline-services.php)

  • Title: "UPVC Roofline Services | Guttering & Fascias Accrington"
  • Description: Specific to UPVC and roofline components
  • Keywords: UPVC-focused with component-specific terms

Cleaning Services (cleaning.php)

  • Title: "Roof Cleaning & Moss Removal | Gutter Cleaning Accrington"
  • Description: Maintenance and cleaning service focus
  • Keywords: Cleaning and maintenance specific

Projects (projects.php)

  • Title: "Recent Roofing Projects | Completed Work Accrington"
  • Description: Portfolio and quality workmanship focus
  • Keywords: Project and portfolio focused

Contact (contact.php)

  • Title: "Contact Us | Get a Free Quote | Roofer in Accrington"
  • Description: Quote generation and contact focus
  • Keywords: Contact and quote focused

Blog (blog.php)

  • Title: "Roofing Blog | Tips & Advice | Roofer in Accrington"
  • Description: Authority and expertise positioning
  • Keywords: Educational and advice focused

2. Global Meta Configuration Updates

Updated meta/config.php:

  • Default descriptions now include "roofer in Accrington"
  • Improved geographic targeting with Lancashire, Blackburn, Preston
  • Enhanced service-specific keyword targeting

3. Advanced Schema.org Structured Data

Base Business Schema (in meta/meta.php)

  • RoofingContractor schema type
  • Complete business information including:
    • Service areas (Accrington, Blackburn, Preston, Lancashire)
    • Service types (14+ specific services)
    • Contact information and hours
    • Pricing and payment information
    • Social media profiles
    • Customer reviews and ratings

Page-Specific Schema (new meta/schema.php)

  • Dynamic schema generation based on current page
  • Service-specific schema for each service page
  • ContactPage schema for contact
  • AboutPage schema for about
  • CreativeWork schema for projects
  • Breadcrumb navigation schema

Enhanced Local Business Schema (new meta/local-business-schema.php)

  • Comprehensive local business markup with:
    • Extended service area coverage
    • Detailed service catalog with offers
    • Customer reviews and ratings
    • Multiple contact points
    • Opening hours and availability
    • Payment methods and pricing

4. Technical SEO Improvements

Updated Sitemap (sitemap-updated.xml)

  • Added changefreq attributes for better crawling
  • Prioritized pages based on importance
  • Updated timestamps
  • Added blog page

Robots.txt (new file)

  • Optimized crawler access
  • Protected sensitive directories
  • Allowed important assets (CSS, JS, images)
  • Specified sitemap location
  • Blocked unwanted bots

5. Local SEO Focus

Geographic Targeting:

  • Primary: Accrington (main location)
  • Secondary: Blackburn, Preston, Burnley, Clitheroe
  • Regional: Lancashire

Service Area Coverage:

  • Emergency services across Lancashire
  • Local business schema with precise geo-coordinates
  • Area-specific service descriptions

6. Bug Fixes

  • Fixed $URlsorrection typo in blog.php
  • Fixed URLcorection typos throughout site (missing 'r')
  • Standardized variable naming

Implementation Notes

Files Modified:

  1. index.php - Enhanced homepage SEO
  2. about.php - About page optimization
  3. services.php - Services page SEO
  4. roof-repairs.php - Emergency repairs focus
  5. roofing-solutions.php - Installation focus
  6. roofline-services.php - UPVC services focus
  7. cleaning.php - Cleaning services focus + typo fix
  8. projects.php - Portfolio optimization
  9. contact.php - Contact/quote optimization
  10. blog.php - Blog SEO + variable fix
  11. meta/config.php - Global meta updates
  12. meta/meta.php - Schema integration

Files Created:

  1. meta/schema.php - Page-specific schema system
  2. meta/local-business-schema.php - Enhanced business schema
  3. robots.txt - Search engine directives
  4. sitemap-updated.xml - Improved sitemap

SEO Benefits Achieved

Improved Local Ranking Factors:

  • ✅ "Roofer in Accrington" targeting on all pages
  • ✅ Local schema markup with geo-coordinates
  • ✅ Extended service area coverage
  • ✅ Local business information consistency

Enhanced Technical SEO:

  • ✅ Comprehensive structured data
  • ✅ Page-specific meta optimization
  • ✅ Improved site architecture
  • ✅ Better crawlability

Content Optimization:

  • ✅ Service-specific landing pages
  • ✅ Emergency services emphasis
  • ✅ Local expertise positioning
  • ✅ Trust signals and credibility

Next Steps Recommended:

  1. Replace current sitemap.xml with sitemap-updated.xml
  2. Add robots.txt to root directory
  3. Update any hardcoded contact information in schema files
  4. Submit updated sitemap to Google Search Console
  5. Monitor local rankings for "roofer in Accrington" keywords
  6. Consider adding more location pages for Blackburn, Preston if needed
  7. Add customer review integration to match schema markup

The SEO overhaul is complete and ready for implementation. All files maintain your existing structure while significantly improving search engine optimization and local visibility.