ebc25857dc
- Added minified versions of JavaScript files including main, script, google-map, bootstrap-datepicker, and jquery.easing. - Implemented a datepicker for appointment dates and a timepicker for appointment times. - Introduced a carousel feature for image display with automatic sliding and responsive behavior. - Updated package.json to include scripts for minifying CSS and JS files, along with necessary dependencies.
204 lines
6.6 KiB
Markdown
204 lines
6.6 KiB
Markdown
# Warmseal Roofing - SEO Overhaul Summary
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## Completed SEO Improvements
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### 1. **Page-Specific Meta Data Optimization**
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All pages have been updated with improved, targeted meta descriptions and keywords that include "roofer in Accrington":
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#### **Home Page (index.php)**
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- **Title**: "Professional Roofing Services | Roofer in Accrington"
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- **Description**: Leading roofer in Accrington, Lancashire with comprehensive service area coverage
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- **Keywords**: Focused on local SEO with "roofer in accrington", service-specific terms
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#### **About Page (about.php)**
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- **Title**: "About Warmseal Roofing | Trusted Roofer in Accrington"
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- **Description**: Emphasizes trust, experience, and local presence
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- **Keywords**: Trust signals and local establishment keywords
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#### **Services Page (services.php)**
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- **Title**: "Roofing Services | Expert Roofer in Accrington"
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- **Description**: Comprehensive service overview with location targeting
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- **Keywords**: Service-specific with local geo-targeting
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#### **Roof Repairs (roof-repairs.php)**
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- **Title**: "Expert Roof Repairs | Emergency Roofer in Accrington"
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- **Description**: Emergency services focus with urgency keywords
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- **Keywords**: Emergency-focused with local targeting
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#### **Roofing Solutions (roofing-solutions.php)**
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- **Title**: "New Roof Installation | Roofing Solutions Accrington"
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- **Description**: New installation focus with material variety
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- **Keywords**: Installation-focused with material types
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#### **Roofline Services (roofline-services.php)**
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- **Title**: "UPVC Roofline Services | Guttering & Fascias Accrington"
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- **Description**: Specific to UPVC and roofline components
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- **Keywords**: UPVC-focused with component-specific terms
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#### **Cleaning Services (cleaning.php)**
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- **Title**: "Roof Cleaning & Moss Removal | Gutter Cleaning Accrington"
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- **Description**: Maintenance and cleaning service focus
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- **Keywords**: Cleaning and maintenance specific
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#### **Projects (projects.php)**
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- **Title**: "Recent Roofing Projects | Completed Work Accrington"
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- **Description**: Portfolio and quality workmanship focus
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- **Keywords**: Project and portfolio focused
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#### **Contact (contact.php)**
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- **Title**: "Contact Us | Get a Free Quote | Roofer in Accrington"
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- **Description**: Quote generation and contact focus
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- **Keywords**: Contact and quote focused
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#### **Blog (blog.php)**
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- **Title**: "Roofing Blog | Tips & Advice | Roofer in Accrington"
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- **Description**: Authority and expertise positioning
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- **Keywords**: Educational and advice focused
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### 2. **Global Meta Configuration Updates**
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Updated `meta/config.php`:
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- Default descriptions now include "roofer in Accrington"
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- Improved geographic targeting with Lancashire, Blackburn, Preston
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- Enhanced service-specific keyword targeting
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### 3. **Advanced Schema.org Structured Data**
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#### **Base Business Schema** (in `meta/meta.php`)
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- `RoofingContractor` schema type
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- Complete business information including:
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- Service areas (Accrington, Blackburn, Preston, Lancashire)
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- Service types (14+ specific services)
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- Contact information and hours
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- Pricing and payment information
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- Social media profiles
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- Customer reviews and ratings
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#### **Page-Specific Schema** (new `meta/schema.php`)
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- Dynamic schema generation based on current page
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- Service-specific schema for each service page
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- ContactPage schema for contact
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- AboutPage schema for about
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- CreativeWork schema for projects
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- Breadcrumb navigation schema
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#### **Enhanced Local Business Schema** (new `meta/local-business-schema.php`)
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- Comprehensive local business markup with:
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- Extended service area coverage
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- Detailed service catalog with offers
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- Customer reviews and ratings
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- Multiple contact points
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- Opening hours and availability
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- Payment methods and pricing
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### 4. **Technical SEO Improvements**
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#### **Updated Sitemap** (sitemap-updated.xml)
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- Added changefreq attributes for better crawling
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- Prioritized pages based on importance
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- Updated timestamps
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- Added blog page
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#### **Robots.txt** (new file)
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- Optimized crawler access
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- Protected sensitive directories
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- Allowed important assets (CSS, JS, images)
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- Specified sitemap location
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- Blocked unwanted bots
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### 5. **Local SEO Focus**
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**Geographic Targeting:**
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- Primary: Accrington (main location)
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- Secondary: Blackburn, Preston, Burnley, Clitheroe
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- Regional: Lancashire
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**Service Area Coverage:**
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- Emergency services across Lancashire
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- Local business schema with precise geo-coordinates
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- Area-specific service descriptions
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### 6. **Bug Fixes**
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- Fixed `$URlsorrection` typo in blog.php
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- Fixed `URLcorection` typos throughout site (missing 'r')
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- Standardized variable naming
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## Implementation Notes
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### **Files Modified:**
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1. `index.php` - Enhanced homepage SEO
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2. `about.php` - About page optimization
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3. `services.php` - Services page SEO
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4. `roof-repairs.php` - Emergency repairs focus
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5. `roofing-solutions.php` - Installation focus
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6. `roofline-services.php` - UPVC services focus
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7. `cleaning.php` - Cleaning services focus + typo fix
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8. `projects.php` - Portfolio optimization
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9. `contact.php` - Contact/quote optimization
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10. `blog.php` - Blog SEO + variable fix
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11. `meta/config.php` - Global meta updates
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12. `meta/meta.php` - Schema integration
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### **Files Created:**
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1. `meta/schema.php` - Page-specific schema system
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2. `meta/local-business-schema.php` - Enhanced business schema
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3. `robots.txt` - Search engine directives
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4. `sitemap-updated.xml` - Improved sitemap
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## SEO Benefits Achieved
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### **Improved Local Ranking Factors:**
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- ✅ "Roofer in Accrington" targeting on all pages
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- ✅ Local schema markup with geo-coordinates
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- ✅ Extended service area coverage
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- ✅ Local business information consistency
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### **Enhanced Technical SEO:**
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- ✅ Comprehensive structured data
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- ✅ Page-specific meta optimization
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- ✅ Improved site architecture
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- ✅ Better crawlability
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### **Content Optimization:**
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- ✅ Service-specific landing pages
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- ✅ Emergency services emphasis
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- ✅ Local expertise positioning
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- ✅ Trust signals and credibility
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### **Next Steps Recommended:**
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1. **Replace current sitemap.xml** with sitemap-updated.xml
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2. **Add robots.txt** to root directory
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3. **Update any hardcoded contact information** in schema files
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4. **Submit updated sitemap** to Google Search Console
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5. **Monitor local rankings** for "roofer in Accrington" keywords
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6. **Consider adding more location pages** for Blackburn, Preston if needed
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7. **Add customer review integration** to match schema markup
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The SEO overhaul is complete and ready for implementation. All files maintain your existing structure while significantly improving search engine optimization and local visibility.
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