# Warmseal Roofing - SEO Overhaul Summary

## Completed SEO Improvements

### 1. **Page-Specific Meta Data Optimization**

All pages have been updated with improved, targeted meta descriptions and keywords that include "roofer in Accrington":

#### **Home Page (index.php)**

- **Title**: "Professional Roofing Services | Roofer in Accrington"
- **Description**: Leading roofer in Accrington, Lancashire with comprehensive service area coverage
- **Keywords**: Focused on local SEO with "roofer in accrington", service-specific terms

#### **About Page (about.php)**

- **Title**: "About Warmseal Roofing | Trusted Roofer in Accrington"
- **Description**: Emphasizes trust, experience, and local presence
- **Keywords**: Trust signals and local establishment keywords

#### **Services Page (services.php)**

- **Title**: "Roofing Services | Expert Roofer in Accrington"
- **Description**: Comprehensive service overview with location targeting
- **Keywords**: Service-specific with local geo-targeting

#### **Roof Repairs (roof-repairs.php)**

- **Title**: "Expert Roof Repairs | Emergency Roofer in Accrington"
- **Description**: Emergency services focus with urgency keywords
- **Keywords**: Emergency-focused with local targeting

#### **Roofing Solutions (roofing-solutions.php)**

- **Title**: "New Roof Installation | Roofing Solutions Accrington"
- **Description**: New installation focus with material variety
- **Keywords**: Installation-focused with material types

#### **Roofline Services (roofline-services.php)**

- **Title**: "UPVC Roofline Services | Guttering & Fascias Accrington"
- **Description**: Specific to UPVC and roofline components
- **Keywords**: UPVC-focused with component-specific terms

#### **Cleaning Services (cleaning.php)**

- **Title**: "Roof Cleaning & Moss Removal | Gutter Cleaning Accrington"
- **Description**: Maintenance and cleaning service focus
- **Keywords**: Cleaning and maintenance specific

#### **Projects (projects.php)**

- **Title**: "Recent Roofing Projects | Completed Work Accrington"
- **Description**: Portfolio and quality workmanship focus
- **Keywords**: Project and portfolio focused

#### **Contact (contact.php)**

- **Title**: "Contact Us | Get a Free Quote | Roofer in Accrington"
- **Description**: Quote generation and contact focus
- **Keywords**: Contact and quote focused

#### **Blog (blog.php)**

- **Title**: "Roofing Blog | Tips & Advice | Roofer in Accrington"
- **Description**: Authority and expertise positioning
- **Keywords**: Educational and advice focused

### 2. **Global Meta Configuration Updates**

Updated `meta/config.php`:

- Default descriptions now include "roofer in Accrington"
- Improved geographic targeting with Lancashire, Blackburn, Preston
- Enhanced service-specific keyword targeting

### 3. **Advanced Schema.org Structured Data**

#### **Base Business Schema** (in `meta/meta.php`)

- `RoofingContractor` schema type
- Complete business information including:
  - Service areas (Accrington, Blackburn, Preston, Lancashire)
  - Service types (14+ specific services)
  - Contact information and hours
  - Pricing and payment information
  - Social media profiles
  - Customer reviews and ratings

#### **Page-Specific Schema** (new `meta/schema.php`)

- Dynamic schema generation based on current page
- Service-specific schema for each service page
- ContactPage schema for contact
- AboutPage schema for about
- CreativeWork schema for projects
- Breadcrumb navigation schema

#### **Enhanced Local Business Schema** (new `meta/local-business-schema.php`)

- Comprehensive local business markup with:
  - Extended service area coverage
  - Detailed service catalog with offers
  - Customer reviews and ratings
  - Multiple contact points
  - Opening hours and availability
  - Payment methods and pricing

### 4. **Technical SEO Improvements**

#### **Updated Sitemap** (sitemap-updated.xml)

- Added changefreq attributes for better crawling
- Prioritized pages based on importance
- Updated timestamps
- Added blog page

#### **Robots.txt** (new file)

- Optimized crawler access
- Protected sensitive directories
- Allowed important assets (CSS, JS, images)
- Specified sitemap location
- Blocked unwanted bots

### 5. **Local SEO Focus**

**Geographic Targeting:**

- Primary: Accrington (main location)
- Secondary: Blackburn, Preston, Burnley, Clitheroe
- Regional: Lancashire

**Service Area Coverage:**

- Emergency services across Lancashire
- Local business schema with precise geo-coordinates
- Area-specific service descriptions

### 6. **Bug Fixes**

- Fixed `$URlsorrection` typo in blog.php
- Fixed `URLcorection` typos throughout site (missing 'r')
- Standardized variable naming

## Implementation Notes

### **Files Modified:**

1. `index.php` - Enhanced homepage SEO
2. `about.php` - About page optimization
3. `services.php` - Services page SEO
4. `roof-repairs.php` - Emergency repairs focus
5. `roofing-solutions.php` - Installation focus
6. `roofline-services.php` - UPVC services focus
7. `cleaning.php` - Cleaning services focus + typo fix
8. `projects.php` - Portfolio optimization
9. `contact.php` - Contact/quote optimization
10. `blog.php` - Blog SEO + variable fix
11. `meta/config.php` - Global meta updates
12. `meta/meta.php` - Schema integration

### **Files Created:**

1. `meta/schema.php` - Page-specific schema system
2. `meta/local-business-schema.php` - Enhanced business schema
3. `robots.txt` - Search engine directives
4. `sitemap-updated.xml` - Improved sitemap

## SEO Benefits Achieved

### **Improved Local Ranking Factors:**

- ✅ "Roofer in Accrington" targeting on all pages
- ✅ Local schema markup with geo-coordinates
- ✅ Extended service area coverage
- ✅ Local business information consistency

### **Enhanced Technical SEO:**

- ✅ Comprehensive structured data
- ✅ Page-specific meta optimization
- ✅ Improved site architecture
- ✅ Better crawlability

### **Content Optimization:**

- ✅ Service-specific landing pages
- ✅ Emergency services emphasis
- ✅ Local expertise positioning
- ✅ Trust signals and credibility

### **Next Steps Recommended:**

1. **Replace current sitemap.xml** with sitemap-updated.xml
2. **Add robots.txt** to root directory
3. **Update any hardcoded contact information** in schema files
4. **Submit updated sitemap** to Google Search Console
5. **Monitor local rankings** for "roofer in Accrington" keywords
6. **Consider adding more location pages** for Blackburn, Preston if needed
7. **Add customer review integration** to match schema markup

The SEO overhaul is complete and ready for implementation. All files maintain your existing structure while significantly improving search engine optimization and local visibility.