- Updated page titles, descriptions, and keywords across all main pages to enhance local SEO targeting "roofer in Accrington".
- Implemented advanced Schema.org structured data for improved search engine visibility, including local business schema and page-specific schemas.
- Created a new local business schema file to encapsulate detailed business information and service offerings.
- Added a robots.txt file to optimize crawler access and protect sensitive directories.
- Updated sitemap with change frequencies and priorities for better crawling efficiency.
- Fixed various typos in URLs and standardized variable naming for consistency.
- Enhanced technical SEO with improved site architecture and structured data integration.
- Introduced meta.php to handle meta tags dynamically based on the presence of values in the $ometa array.
- Set default values for meta tags using predefined variables if $ometa values are not set.
- Included essential meta tags for SEO and social media sharing, including Open Graph and Twitter cards.
- Ensured compatibility with various devices by adding viewport and charset meta tags.
