diff --git a/SEO-IMPLEMENTATION-GUIDE.md b/SEO-IMPLEMENTATION-GUIDE.md new file mode 100644 index 0000000..a471cf5 --- /dev/null +++ b/SEO-IMPLEMENTATION-GUIDE.md @@ -0,0 +1,462 @@ +# Warmseal Roofing SEO Implementation Guide + +**Complete Local SEO Setup - Ready to Deploy** + +**Generated:** November 6, 2025 +**Status:** ✅ Phase 1 Complete - 11 Area Pages Created + +--- + +## 📊 QUICK SUMMARY + +### What Has Been Completed + +✅ **11 Location-Specific Landing Pages Created:** + +- Blackburn (6 miles) +- Preston (18 miles) +- Manchester (42 miles) +- Burnley (11 miles) +- Great Harwood (5 miles) +- Darwen (15 miles) +- Bolton (22 miles) +- Bury (27 miles) +- Stockport (32 miles) +- Oldham (28 miles) +- Rochdale (24 miles) +- Chorley (21 miles) + +✅ **SEO Features on Each Area Page:** + +- Location-specific H1 & meta tags +- Local JSON-LD schema markup +- Geographic coordinates +- 50-mile service area callout +- Area-specific CTAs +- Project/review sections included +- Internal linking to other areas +- Optimized for local search intent + +✅ **Comprehensive SEO Analysis Document** + +- Keyword strategy +- Competitive analysis +- Success metrics +- 6-month roadmap + +✅ **Updated Sitemap (XML)** + +- All main pages included +- All 11 new area pages included +- Proper priority levels set +- Change frequency optimized + +--- + +## 🚀 IMMEDIATE NEXT STEPS (This Week) + +### Step 1: Replace Sitemap (5 minutes) + +```bash +# Rename current sitemap +mv sitemap.xml sitemap-old.xml +# Rename new sitemap +mv sitemap-new.xml sitemap.xml +``` + +**In `robots.txt`, verify:** + +``` +Sitemap: https://warmseal-roofing.co.uk/sitemap.xml +``` + +### Step 2: Submit Updated Sitemap to Google Search Console (5 minutes) + +1. Go to [Google Search Console](https://search.google.com/search-console) +2. Select your Warmseal property +3. Go to **Sitemaps** in left menu +4. Click **Add/Test Sitemap** +5. Enter: `https://warmseal-roofing.co.uk/sitemap.xml` +6. Submit + +### Step 3: Create/Optimize Google My Business (15 minutes) + +1. Go to [Google My Business](https://www.google.com/business/) +2. Create or claim Warmseal Roofing listing +3. Fill in complete business info: + - Full address in Accrington + - Phone: 01254 492373 + - Website: https://warmseal-roofing.co.uk + - Category: Roofing Contractor + - Service areas: All 12 areas covered +4. Add high-quality photos (minimum 10) +5. Enable customer reviews +6. Add business posts weekly + +### Step 4: Test Schema Markup (10 minutes) + +For each area page, test using [Schema.org Validator](https://validator.schema.org/): + +```bash +# Example for Blackburn page +https://warmseal-roofing.co.uk/roofer-in-blackburn +``` + +✅ Should show: RoofingContractor schema with local markup + +### Step 5: Monitor Google Search Console (Ongoing) + +Set calendar reminder to check weekly: + +- Impressions for target keywords +- Click-through rates +- New keyword opportunities +- Mobile usability issues +- Core Web Vitals + +--- + +## 📍 AREA PAGE URLs + +**Direct Access Links:** + +``` +roofer-in-accrington.php (Home page) +roofer-in-blackburn.php ← 6 mi | High Priority +roofer-in-burnley.php ← 11 mi | High Priority +roofer-in-darwen.php ← 15 mi | Medium Priority +roofer-in-great-harwood.php ← 5 mi | High Priority +roofer-in-chorley.php ← 21 mi | Medium Priority +roofer-in-bolton.php ← 22 mi | High Priority +roofer-in-stockport.php ← 32 mi | Medium Priority +roofer-in-bury.php ← 27 mi | Medium Priority +roofer-in-oldham.php ← 28 mi | Medium Priority +roofer-in-rochdale.php ← 24 mi | Medium Priority +roofer-in-manchester.php ← 42 mi | High Priority +roofer-in-preston.php ← 18 mi | High Priority +``` + +**Expected URLs after deployment:** + +``` +https://warmseal-roofing.co.uk/roofer-in-blackburn +https://warmseal-roofing.co.uk/roofer-in-preston +... etc +``` + +--- + +## 🎯 KEYWORD TARGETING + +### Primary Keywords (Each Area Page) + +- `roofer in [area]` +- `[area] roofer` +- `roofing services [area]` +- `roof repairs [area]` +- `roof installation [area]` +- `emergency roof repairs [area]` + +### Example: Blackburn Page + +``` +Primary: roofer in blackburn +Secondary: blackburn roofer, roofing services blackburn, roof repairs blackburn +Long-tail: emergency roof repairs blackburn, roof installation blackburn +``` + +--- + +## 📈 EXPECTED RESULTS TIMELINE + +### Month 1-2 + +- ✅ Pages indexed in Google +- ✅ Initial keyword rankings (positions 20-50) +- ~5-10 organic impressions per area page + +### Month 3 + +- 📈 Keywords moving to positions 10-20 +- ~50-100 impressions per area page +- 1-3 organic clicks per month per page + +### Month 6 + +- 🎯 5-10 keywords in Top 10 for each area +- 500-1000+ impressions per area +- 5-15 organic clicks per area per month +- Estimated 40-80+ new leads from organic search + +--- + +## 🔧 TECHNICAL CHECKLIST + +### Before Going Live + +- [ ] All 11 area pages created and tested +- [ ] Each page has unique H1 tag +- [ ] Schema markup valid on each page +- [ ] Meta descriptions unique (under 160 chars) +- [ ] Internal links between area pages working +- [ ] Mobile responsive (test on phone) +- [ ] Page load speed acceptable (<3s) +- [ ] No broken links in area pages +- [ ] All CTA buttons functional +- [ ] Phone number clickable on mobile + +### On Deployment Day + +- [ ] Update sitemap.xml +- [ ] Test all area page URLs return 200 status +- [ ] Submit sitemap to GSC +- [ ] Verify Google My Business listing +- [ ] Create calendar reminder for weekly GSC monitoring +- [ ] Set up Google Analytics 4 custom events (optional) +- [ ] Test schema on validator.schema.org + +### Post-Deployment + +- [ ] Monitor GSC for errors daily (first week) +- [ ] Check mobile usability report +- [ ] Monitor Core Web Vitals +- [ ] Watch for new keyword opportunities +- [ ] Begin blog content calendar (1 post/week) + +--- + +## 📋 FILE STRUCTURE + +``` +warmseal-roofing/ +├── index.php (home) +├── about.php +├── services.php +├── roof-repairs.php +├── roofing-solutions.php +├── roofline-services.php +├── cleaning.php +├── projects.php +├── contact.php +├── blog.php +│ +├── Area Pages (NEW) ✅ +├── roofer-in-blackburn.php +├── roofer-in-bolton.php +├── roofer-in-burnley.php +├── roofer-in-bury.php +├── roofer-in-chorley.php +├── roofer-in-darwen.php +├── roofer-in-great-harwood.php +├── roofer-in-manchester.php +├── roofer-in-oldham.php +├── roofer-in-preston.php +├── roofer-in-rochdale.php +├── roofer-in-stockport.php +│ +├── Sitemaps +├── sitemap.xml (UPDATED) ✅ +├── sitemap-old.xml +├── robots.txt +│ +├── SEO Documentation +├── SEO-ANALYSIS-AND-RECOMMENDATIONS.md ✅ +├── SEO-OVERHAUL-SUMMARY.md (existing) +├── SEO-IMPLEMENTATION-GUIDE.md (this file) ✅ +│ +├── includes/ +│ ├── header.php +│ ├── footer.php +│ ├── nav.php +│ └── index-hero.php +│ +├── meta/ +│ ├── config.php +│ ├── meta.php +│ ├── schema.php +│ └── local-business-schema.php +│ +└── sections/ + ├── projects.php + ├── reviews.php + ├── services.php + └── ... (other sections) +``` + +--- + +## 🔍 SEO VERIFICATION + +### Each Area Page Should Have: + +✅ **Title Tag Example (Blackburn):** + +``` +Professional Roofer in Blackburn | Roofing Services Blackburn | Warmseal Roofing +``` + +✅ **Meta Description Example:** + +``` +Leading roofer in Blackburn, Lancashire. Warmseal Roofing provides expert roof repairs, +installations, and maintenance. Call 01254 492373 for free quotes and emergency services. +``` + +✅ **H1 Tag:** + +``` +

Professional Roofer in Blackburn

+``` + +✅ **Schema Markup (in page source):** + +```json +{ + "@context": "https://schema.org", + "@type": "RoofingContractor", + "name": "Warmseal Roofing", + "url": "https://warmseal-roofing.co.uk/roofer-in-blackburn", + "telephone": "+44-1254-492373", + "areaServed": { + "@type": "City", + "name": "Blackburn" + } +} +``` + +--- + +## 📊 ANALYTICS SETUP (OPTIONAL) + +### Google Analytics 4 Event Tracking + +Track form submissions on area pages: + +```javascript +// Add to form submit handler +gtag("event", "form_submit", { + area: "blackburn", + form_type: "quote_request", +}); +``` + +This helps identify which area pages drive actual leads. + +--- + +## 💡 FUTURE ENHANCEMENTS (Phase 2) + +### Breadcrumb Navigation + +Add breadcrumb schema + visual breadcrumbs: + +``` +Home > Roofing Services > Blackburn +``` + +### Internal Link Strategy + +Create a service-area matrix: + +- Link services to all area pages +- Link area pages to all services +- Create "Related Services" sections + +### Blog Content Calendar + +1. Post per week targeting: + +- `best roofer in [area]` +- `roof repair cost [area]` +- `[area] roof inspection` +- `storm damage repairs [area]` + +### Local Citation Building + +Register on: + +- Trustmark.org.uk +- Bark.com +- MyBuilder.com +- Checkatrade.com +- Yell.com +- MoneySuperMarket + +--- + +## 📞 CONTACT INFORMATION + +**Client:** Warmseal Roofing +**Phone:** 01254 492373 +**Email:** info@warmseal-roofing.co.uk +**Website:** https://warmseal-roofing.co.uk +**Primary Location:** Accrington, Lancashire +**Service Radius:** 50 miles + +--- + +## ✅ DEPLOYMENT CHECKLIST + +- [ ] All area page files created and tested +- [ ] Sitemap updated with all new URLs +- [ ] Google Search Console setup +- [ ] Google My Business optimized +- [ ] Schema markup validated +- [ ] Mobile testing completed +- [ ] Performance testing completed (GTmetrix/PageSpeed) +- [ ] All links tested (broken link checker) +- [ ] Robots.txt verified correct +- [ ] Team trained on new pages +- [ ] Client approved all pages +- [ ] Deployment to live server +- [ ] Monitoring setup (calendar reminders) +- [ ] Weekly GSC review process established +- [ ] Blog posting schedule created + +--- + +## 📞 SUPPORT & MONITORING + +### Weekly Monitoring Tasks + +1. Check Google Search Console for errors +2. Review keyword performance +3. Monitor mobile usability issues +4. Check Core Web Vitals score +5. Track organic traffic growth + +### Monthly Tasks + +1. Analyze area page traffic & rankings +2. Identify new keyword opportunities +3. Publish blog post +4. Update Google My Business +5. Review lead generation from organic + +### Quarterly Tasks + +1. Comprehensive SEO audit +2. Backlink opportunities analysis +3. Competitive keyword analysis +4. Content optimization review +5. Strategy adjustment + +--- + +## 🎯 SUCCESS METRICS + +**Track these metrics in GSC & GA4:** + +| Metric | 3-Month | 6-Month | 12-Month | +| -------------------------- | ------- | ------- | -------- | +| Organic Traffic | +20% | +50% | +100% | +| Keyword Rankings (Top 10) | 5+ | 15+ | 30+ | +| Monthly Leads from Organic | 5-10 | 15-30 | 40-60 | +| Average Page Position | 15-20 | 8-12 | 5-8 | +| CTR from Search Results | 2-3% | 4-5% | 6-8% | + +--- + +**Document Version:** 1.0 +**Last Updated:** November 6, 2025 +**Status:** Ready for Implementation diff --git a/sitemap-new.xml b/sitemap-new.xml new file mode 100644 index 0000000..882f3bc --- /dev/null +++ b/sitemap-new.xml @@ -0,0 +1,165 @@ + + + + + https://warmseal-roofing.co.uk + 2025-11-06 + weekly + 1.0 + + + + https://warmseal-roofing.co.uk/about + 2025-11-06 + monthly + 0.9 + + + + https://warmseal-roofing.co.uk/services + 2025-11-06 + monthly + 0.9 + + + + https://warmseal-roofing.co.uk/roof-repairs + 2025-11-06 + monthly + 0.85 + + + + https://warmseal-roofing.co.uk/roofing-solutions + 2025-11-06 + monthly + 0.85 + + + + https://warmseal-roofing.co.uk/roofline-services + 2025-11-06 + monthly + 0.8 + + + + https://warmseal-roofing.co.uk/cleaning + 2025-11-06 + monthly + 0.8 + + + + https://warmseal-roofing.co.uk/projects + 2025-11-06 + monthly + 0.85 + + + + https://warmseal-roofing.co.uk/contact + 2025-11-06 + monthly + 0.9 + + + + https://warmseal-roofing.co.uk/blog + 2025-11-06 + weekly + 0.8 + + + + + + + https://warmseal-roofing.co.uk/roofer-in-blackburn + 2025-11-06 + monthly + 0.9 + + + + https://warmseal-roofing.co.uk/roofer-in-preston + 2025-11-06 + monthly + 0.9 + + + + https://warmseal-roofing.co.uk/roofer-in-manchester + 2025-11-06 + monthly + 0.85 + + + + + https://warmseal-roofing.co.uk/roofer-in-burnley + 2025-11-06 + monthly + 0.9 + + + + https://warmseal-roofing.co.uk/roofer-in-great-harwood + 2025-11-06 + monthly + 0.85 + + + + https://warmseal-roofing.co.uk/roofer-in-darwen + 2025-11-06 + monthly + 0.8 + + + + + https://warmseal-roofing.co.uk/roofer-in-bolton + 2025-11-06 + monthly + 0.85 + + + + https://warmseal-roofing.co.uk/roofer-in-bury + 2025-11-06 + monthly + 0.85 + + + + https://warmseal-roofing.co.uk/roofer-in-stockport + 2025-11-06 + monthly + 0.8 + + + + https://warmseal-roofing.co.uk/roofer-in-oldham + 2025-11-06 + monthly + 0.8 + + + + https://warmseal-roofing.co.uk/roofer-in-rochdale + 2025-11-06 + monthly + 0.8 + + + + + https://warmseal-roofing.co.uk/roofer-in-chorley + 2025-11-06 + monthly + 0.75 + + + +